PROJECT / 16

Cosmetic dentistry

Aura Studio

A quiet, premium visual identity concept for a cosmetic dentistry studio.

Brand identity / Packaging design

Brand concept
Aura Studio cosmetic dentistry identity board with wordmark and packaging
Aura Studio cosmetic dentistry identity board with wordmark and packaging

PROJECT OVERVIEW

01 / THE CHALLENGE

A clear starting point.

Create a distinctive identity for cosmetic dentistry that feels refined and human without relying on familiar clinical visual clichés.

02 / THE IDEA

A considered direction.

Build a light, typographic system around an expressive A mark, soft sage color and subtle material applications.

03 / DESIGN IN PRACTICE

The details make the difference.

The supplied boards present the Aura Studio wordmark and symbol across cards, stationery, packaging and photographic mockups. A cohesive muted palette and fine typography connect the applications. This is a brand identity concept, not a claim that the products or studio launched.

Project at a glance

Aura Studio is a SMPLY Studio brand identity concept for cosmetic dentistry. It brings together a minimal wordmark, custom A symbol, sage-toned palette and coordinated physical applications.

Design context

The project shows how a dental brand can remain recognizable across signage, stationery, packaging and editorial imagery. Each supplied visual is presented as concept artwork so readers can assess the identity system without inferring a live practice or commercial outcome.

Disciplines & outputs

  • 01Wordmark and symbol concept
  • 02Color and typography system
  • 03Stationery mockups
  • 04Packaging applications